L3 Ext Cert in Marketing - St Albans - No L3 Entitlement

Mode of study

Full Time

Start date

08/09/2025

Entry requirements

A minimum of 4 GCSEs grade 9 - 4 including maths and English or a full Level 2 with a merit profile and grades 9 - 4 in English & maths.

Teaching staff

The course is delivered by experienced staff that have worked in a wide range of relevant areas and they draw upon this experience to ensure that the curriculum is engaging, relevant and contextualised.

Course Code

CT3MKA1F/1

Duration

1-Year

Location

St Albans Campus

Awarding body

Pearson Education Ltd (Formerly EDEXCEL)

Assessment

All students at Oaklands College take part in an initial assessment in Maths and English which helps us ensure that all learners are studying at the appropriate level. Throughout the course you will be continually assessed using a wide variety of practical and written assignments, which will test your knowledge and are used as evidence of achievment.

About the course

Marketing is an ever-changing and fast-paced industry and this qualification will help you learn, grow and apply skills and experience suitable for the modern-day marketer that help deliver leads, drive sales and increase engagement across multiple platforms both digitally and offline. The BTEC Level 3 National Extended Diploma in Marketing is a 2 year qualification that is equivalent in size to three A Levels. The qualification is aimed at learners who are looking to progress to employment in the sector and whose aspirations may also be to enter higher education. The qualification is mapped to the CIM Level 3 Foundation Certificate in Professional Marketing and the CIM Level 3 Foundation Certification in Professional Digital Marketing, thereby extending the range of employment opportunities available.

Career options

Careers in marketing are wide and varied, from digital marketing to direct sales, research to events. There are almost 200,000 workers across the UK working in advertising and marketing, with many going down a self-employed route after gathering plenty of real-world experience. Many universities offer marketing degrees, either full-time or as part of a mixed degree and the UCAS tariff points awarded on this course enable you to apply.

Course Content - What will I learn?

Completing a BTEC in Marketing will equip you with skills and knowledge around digital marketing, marketing principles, marketing events, customer communications, marketing regulations, creating customer loyalty, influencer marketing, market research and more. Please watch our video on the business page for more information. Mandatory Units: Careers in Marketing, Marketing Principles, Customer Communications, Applying Digital Marketing, Branding Products and Services, Generating Customer Loyalty and Marketing an Event. Optional units may include: Customer Immersion Experiences, Activating a Brand, Work Experience in Marketing, Influencer Marketing, Marketing Research for a Start-up Business and Corporate Social Responsibility. The course is designed to develop a range of transferable skills that will provide a platform for you to progress into employment or Higher Education. The intention is that you will leave the college, not only having achieved your vocational qualification, but having also developed confidence in communicating and presenting information professionally to peer groups, able to manage workloads and meet challenging deadlines and build up knowledge and skill when using various ICT packages that will be essential within the workplace.

Alongside your course you'll study English and maths at the level appropriate to you and take part in work placements to develop your skills and confidence.

Please contact us to find out if you require any specific equipment for this particular course.

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